There are several reasons that email ends up in someone's Spam or Junk folder:
1. The Junk Mail filter has identified one or more keywords that spammers repeatedly use in their messages
2. The recipient has flagged the sender as someone that sends spam
3. The recipient's ISP has filtered the mail as spam or junk mail based on the content or the senders IP address
4. You are sending an attachment with your message
5. You have included HTML code in your email
6. Your email contained pictures
7. The email was addressed to a large group of people (either in the 'TO' or using 'CC')
8. The recipient has set up 'rules' in their mail program that are too generic and therefore tagging your mail as spam.
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